Don’t be afraid to tell your story far and wide. “We were not a stealth company,” Westphal joked. “We were out there telling our story to the media and investors. Within 18 months of founding, we started meeting with people on the [public equity] buy-side in Boston.” Sirtris was also featured on Barbara Walters and graced the cover of Fortune Magazine, among other high-profile media exposure. Westphal and his scientific founder David Sinclair of Harvard Medical School are well practiced at talking about how their company is focused on activating genes that control aging to treat diseases. “A very easy story is an important thing.” Westphal said. “Straightforward and simple stories are good—if they are true.”

http://www.xconomy.com/boston/2009/11/05/build-it-boldly-and-pharma-will-come-and-more-wisdom-from-boston%E2%80%99s-biotech-and-pharma-elite-at-xconomy-forum/